PRODUCT MARKETING MANAGER (UK)

 

Founded in 2017, Custodia brings to the market CC1, a global SaaS service, the only service which can capture/ingest multiple communications modalities, legacy on-premises VR solutions and ingested business data.

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This allows businesses to migrate to the cloud with a simple and rapid deployment, whilst having peace of mind that data ingested is all assured, normalized and accessible .The CC1 service inherits by default Custodia’s DNA of providing compliance enabled solutions to many vertical markets.

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We are centralising and supercharging compliance Globally. We offer strategies to help every company, from those maintaining on-premises equipment, to those beginning their journey to the cloud.

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We are a rapidly-growing company, and we look for the very best staff within their respective fields

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Description:

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The Product Marketing Manager will bring Custodia’s product portfolio and ecosystem to life in all of the work that you do.

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Working with the marketing, product and sales teams, you will be responsible for telling our story and presenting our products and services in ways that increase awareness, demand and sales while strengthening our brand.

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Activities include:

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• Develop product marketing strategies

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• Develop positioning, pricing, promotions product launch content and strategy

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• Craft compelling messages across marketing channels (web site, ad campaigns, social media, collateral)

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• Work with various teams (design, content, acquisition, product, sales) to implement strategies

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• Follow and analyze market trends to position the portfolio

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• Study company and industry products and services

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• Translate product capabilities into benefits and outcomes for the customer

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• Develop marketing collateral

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• Evaluate new capabilities and services for existing and prospective customers and partners

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Reporting to:

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Reporting to the Chief Revenue Officer, you will work with Custodia’s product and marketing teams, interacting with customers and partners and building strong cross-functional interlock with other functions in the commercial, corporate, product and operations teams of the company.

 

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About You:

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You must be collaborative and operate with a leadership mentality, taking ownership of our product portfolio. You’re enthusiastic about driving business outcomes for partners and customers, developing talent, and contributing to the growth of the company.

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Key Skills:

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• Customer Advocacy. Deep understanding of our target market, buyer personas, key use cases, customer needs

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• Champion the Product. Maintain a deep understanding of our products

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• Own product positioning and messaging and consistently improve and adapt it to market and customer needs

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• Go to Market. Work closely with teams to design, build and scale a set of repeatable GTM programs, including partner communications 

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• Expert Storytelling. Adept at building and telling strategic narratives for both internal and external audiences

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• Strong Collaboration. Be a credible and valued partner to key stakeholders in product, marketing and sales

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• Leverage Data. You combine insight and experience with data and research to make decisions and generate measurable results

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• Sales Enablement. Ability to institutionalize product marketing content, process and enable, train field sales orgs.

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• Resource Management. Capable of managing priorities, working internationally and with external agency partners and contractors

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• Product Packaging. Ability to develop enterprise SaaS packaging, bundling, pricing and value propositions

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Experience:

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• 5+ years of B2B SaaS sales and marketing experience, with experience in a Product Marketing role 

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• Experience marketing data and/or governance, risk, compliance solutions

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• Experience marketing to Fortune 1000 and regulated industries (e.g., finance, healthcare, energy)

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• Demonstrated ability to conceptualize and deliver high-impact internal & external marketing collateral

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• Conducted customer, competitive and market research and translating this into compelling messaging, personas and insights

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• Experienced writing short and long-form content with a clear understanding of what resonates with a B2B audience

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• Ability and energy to deliver high-quality tactical marketing work on tight deadlines

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• Skilled at building trust and influence with stakeholders at multiple levels of the organization

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• Comfortable with ambiguity; ready to work both autonomously and as part of a team

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• Exceptional verbal and written communication skills

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Benefits:

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• Company Pension

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• On-site parking

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• Casual Dress

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• Hybrid working

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• 25 days holidays (plus Bank Holidays)

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• Sick pay