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HEAD OF MARKETING

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We are seeking a dynamic Head of Marketing to take charge of all performance marketing initiatives, including social media, digital campaigns, advertising, events and creative projects.

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As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short-term and long-term goals for the department.

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We are looking for a talented marketing strategist who can inspire team members and drive success. In this role, you will lead our Marketing department to maximize profitability and enhance competitiveness in the market.

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If you are a visionary leader with a passion for marketing, we invite you to join our team and make a significant impact.

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RESPONSIBILITIES

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  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications, Events and Creative

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  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department

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  • Set, monitor and report on team goals

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  • Design branding, positioning and pricing strategies

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  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

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  • Analyse consumer behaviour and determine customer personas

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  • Identify opportunities to reach new market segments and expand market share

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  • Craft quarterly and annual hiring plans

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  • Monitor competition (acquisitions, pricing changes and new products and features)

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  • Coordinate sales and marketing efforts to boost brand awareness

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  • Participate in the quarterly and annual planning of company objectives

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REQUIREMENTS AND SKILLS

 

  • Work experience as Head of Marketing or VP Marketing, preferably within regulated industries

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  • Experience with SaaS based high growth organisations

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  • Evidence of working tight deadlines

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  • Experience running successful marketing campaigns

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  • Solid knowledge of web analytics and Google Adwords

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  • Experience with CRM software

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  • Leadership skills with the ability to set and prioritize goals

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  • Analytical mind

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  • BSc or MSc in Marketing or relevant field

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  • Ability to lead a local and global team

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  • Experience of building global teams

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This is an office based position with the offer of hybrid once probation has been successfully completed,

Job Type: Full-time

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  • Knutsford, WA16 6HQ: reliably commute or plan to relocate before starting work (required)

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Education: Bachelor's (required)

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Experience:

  • Digital marketing: 1 year (preferred)

  • Marketing: 1 year (preferred)

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To apply for this role, please send a covering letter and CV to careers@custodiatechnology.com

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