HEAD OF MARKETING
We are seeking a dynamic Head of Marketing to take charge of all performance marketing initiatives, including social media, digital campaigns, advertising, events and creative projects.
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As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short-term and long-term goals for the department.
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We are looking for a talented marketing strategist who can inspire team members and drive success. In this role, you will lead our Marketing department to maximize profitability and enhance competitiveness in the market.
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If you are a visionary leader with a passion for marketing, we invite you to join our team and make a significant impact.
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RESPONSIBILITIES
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Craft strategies for all Marketing teams, including Digital, Advertising, Communications, Events and Creative
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Prepare and manage monthly, quarterly and annual budgets for the Marketing department
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Set, monitor and report on team goals
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Design branding, positioning and pricing strategies
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Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
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Analyse consumer behaviour and determine customer personas
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Identify opportunities to reach new market segments and expand market share
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Craft quarterly and annual hiring plans
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Monitor competition (acquisitions, pricing changes and new products and features)
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Coordinate sales and marketing efforts to boost brand awareness
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Participate in the quarterly and annual planning of company objectives
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REQUIREMENTS AND SKILLS
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Work experience as Head of Marketing or VP Marketing, preferably within regulated industries
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Experience with SaaS based high growth organisations
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Evidence of working tight deadlines
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Experience running successful marketing campaigns
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Solid knowledge of web analytics and Google Adwords
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Experience with CRM software
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Leadership skills with the ability to set and prioritize goals
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Analytical mind
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BSc or MSc in Marketing or relevant field
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Ability to lead a local and global team
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Experience of building global teams
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This is an office based position with the offer of hybrid once probation has been successfully completed,
Job Type: Full-time
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Knutsford, WA16 6HQ: reliably commute or plan to relocate before starting work (required)
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Education: Bachelor's (required)
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Experience:
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Digital marketing: 1 year (preferred)
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Marketing: 1 year (preferred)
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To apply for this role, please send a covering letter and CV to careers@custodiatechnology.com